It is also important for social entrepreneurs to have realistic plans regarding the operation of the organization. In addition to defining the organizational goals, it is also important how they are realized and what possible ways to achieve them are identified by social entrepreneurs. The basis of the appropriate strategic planning is that the given person knows the environment in which his or her organization operates.

The so-called market in this case is the social ecosystem. It is important for a social entrepreneur to clarify the environment in which he operates his business, he must be able to map the opportunities and limitations of the ecosystem that affect the operation of the organization.

There are entities in the social ecosystem that can influence the operation of social enterprises. A good example of this was the role of the state in previous materials, which can create financial exposure in the ecosystem.

In the life of organizations, strategy is the system that sets the business model in motion. Because it uses the elements and resources defined in the model, which the organization has. In the area of ​​strategy, it is important to mention the entrepreneurial attitude and the personality and decision-making methods of the leaders of these entities. Organizations with a social purpose usually generate change through their solutions, since they solve some social problem. Through innovative solutions, they have an impact on society, but often also on the institutional system, if we think about healthcare or education, for example.

Strategic thinking for social entrepreneurs involves a blend of entrepreneurial mindset and social mission. They have mission-driven focus, because they prioritize solving a social or environmental issue.

Strategic thinking here is about finding new ways to address systemic issues, often with limited resources. Innovation is a key driver for both impact and viability, so their creativity is very developed. They focus on long-term impact with their interventions.

Strategic thinking here means being resourceful—maximizing every resource, building partnerships with stakeholders (e.g., governments, NGOs, corporations), and leveraging networks to scale their impact. They have systematic thinking because they often address complex, multi-layered social issues. Successful social entrepreneurs build metrics for measuring their impact, not just financial returns. Strategy involves setting clear goals and regularly evaluating outcomes to refine their approach, ensuring that their work remains impactful and relevant. They are deeply engaged with diverse stakeholders, including beneficiaries, funders, governments, and communities.

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